Terms of Service

Last Updated:

Last updated: 14 September 2026

These terms are a contract between you and Tony Chow (“Pluck”, “we”, “us”) covering the Pluck app and website. If you do not accept them, do not use Pluck.

1. What Pluck is

Pluck is a practice game. A character played by an AI texts you, you write back in your own words, and a coach marks each message you send and points out the line where the conversation turned.

Three things follow from that, and they are the heart of this agreement:

  1. The characters are not real people. Every persona, message and reaction is generated by software. Nobody is on the other end.

  2. Pluck does not write your replies. It reads what you wrote and grades it. It is not a ghostwriter and does not send anything on your behalf.

  3. The grades are an opinion, not a fact. They are produced by an automated system trained to be useful, not correct. A real person may respond completely differently to the same message.

2. Who may use it

You must be 18 or older. You confirm this when you first open the app. If you are under 18, you may not use Pluck, and we will delete any account we learn belongs to a minor.

You must also be legally able to enter this agreement, and not barred from using the service under applicable law or sanctions.

3. Your account

Accounts use Sign in with Apple. You are responsible for the device and Apple ID you sign in with. Tell us at tony.chowjx@gmail.com if you believe someone else has used your account.

You may delete your account at any time from inside the app. That deletes your stored rounds and practice data as described in the Privacy Policy.

4. What you may not do

Do not:

  • use Pluck to practise harassing, threatening, stalking or deceiving a real person, or to prepare a message intended to harm someone;

  • write or attempt to elicit sexual content involving minors, or content sexualising anyone under 18 — this is the one thing that will get an account terminated with no warning and reported where the law requires;

  • attempt to make the system produce content that is illegal, or to bypass its safety behaviour, including by prompt injection or jailbreaking;

  • impersonate a real, identifiable person in a scenario in order to target them;

  • upload another person's private messages, images or personal information without their consent;

  • scrape, bulk-download, resell or redistribute the service or its output;

  • reverse engineer, decompile, or attempt to extract prompts, model weights or source code;

  • probe, overload or interfere with our infrastructure, or use automated means to create accounts or rounds;

  • use Pluck to build a competing dataset or product.

We may suspend or terminate an account for breach of this section.

5. Your content, and what we may do with it

You keep ownership of what you write. You grant us a non-exclusive, worldwide, royalty-free licence to store, reproduce and process your messages and scenarios only to operate Pluck: to generate replies, to grade rounds, to compute your rating, to show you your history, and to investigate reports or abuse.

We do not use your conversations to train AI models, and our provider does not train on them either.

If you send us feedback or a suggestion, we may act on it without obligation to you. That is not a licence to anything else you own.

6. AI output, and your judgement

Pluck's output is generated automatically and may be wrong, inconsistent, tone-deaf or unhelpful. Specifically:

  • A grade is not a measurement of your ability, and a high rating is not a prediction that any conversation will go well.

  • The coaching is a product feature, not advice. Pluck is not therapy, not counselling, not a medical or mental-health service, and not a substitute for any of them.

  • You are solely responsible for what you say to real people. Nothing Pluck shows you is a recommendation to send a particular message to a particular person.

If you are in distress or in an unsafe situation, contact a qualified professional or your local emergency service. Pluck is a game.

7. Reporting

Every generated message can be reported from inside the app. We review reports and may remove content, adjust the system, or terminate accounts. Report anything that looks unsafe — it is the fastest way to make the product better, and we read them.

8. Price

Pluck is free during early access. If we introduce paid features we will say so clearly before you are charged, and you will never be charged without choosing to be. We have not set pricing, including any student pricing, and nothing in these terms promises a particular price or discount.

Any future purchases would be processed by Apple under its own terms, and refunds would be handled by Apple.

9. Changes, availability, and ending it

Pluck is early software. We may add, change or remove features, and the service may be unavailable at times. We do not promise uptime, that any feature will continue to exist, or that your data will be preserved indefinitely — so keep anything you truly care about elsewhere.

You may stop using Pluck and delete your account at any time. We may suspend or end your access if you breach these terms, or if we discontinue the service, in which case we will give reasonable notice where we can.

10. Intellectual property

Pluck — including the app, the characters, Pluckie, the name, the branding, the grading system and all software — belongs to us. These terms give you a personal, limited, revocable licence to use the app as intended, and nothing more. You may not use our name or branding without permission.

11. Disclaimers

To the fullest extent the law allows, Pluck is provided “as is” and “as available”, without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty about accuracy, reliability or the results of using it.

Some jurisdictions do not allow certain exclusions, so parts of this section may not apply to you.

12. Limitation of liability

To the fullest extent the law allows, we are not liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost data, or loss of goodwill, arising from your use of Pluck — and specifically not for the outcome of any real conversation or relationship.

Our total liability for any claim relating to Pluck is limited to the greater of the amount you paid us in the twelve months before the claim, or US$50.

Nothing here excludes liability that cannot be excluded by law, including for fraud, or for death or personal injury caused by negligence.

13. Indemnity

You will indemnify us against claims, losses and reasonable costs arising from your breach of these terms or your misuse of Pluck, including any claim brought by a person about how you used Pluck in relation to them.

14. Governing law and disputes

These terms are governed by the laws of the State of California, without regard to conflict-of-laws rules. You and we submit to the exclusive jurisdiction of the state and federal courts in Alameda County, California.

15. General

These terms are the entire agreement between us about Pluck and replace any earlier version. If a provision is unenforceable, the rest stands. Our not enforcing something is not a waiver of it. You may not transfer your rights under these terms; we may transfer ours to a company we form to operate Pluck, or to a successor in a merger or sale.

If we change these terms materially we will tell you in the app before the change takes effect, and continuing to use Pluck after that means you accept the new version.

16. Contact

tony.chowjx@gmail.com